Deliverability Score

The Deliverability Score gives you a single number (0–100) that represents how likely your email is to reach recipients' inboxes. It combines multiple factors into one actionable metric.

Score Breakdown

Your overall score is the sum of six components:

• SPF Score (0–20) — Is your SPF record valid and strict? Hard fail (-all) scores highest.
• DKIM Score (0–20) — What percentage of your email passes DKIM validation? Based on the last 7 days of DMARC data.
• DMARC Score (0–25) — Combines your DMARC alignment rate with your policy level. p=reject with high alignment scores highest.
• Blacklist Score (0–20) — Is your domain listed on any email blacklists? Clean domains score 20. Each listing deducts 5 points.
• DNS Health Score (0–15) — Your latest DNS health audit score, normalized to 15 points.
• Volume Score (0–10) — Consistent email volume indicates a healthy sending domain. Based on 7-day message counts.

Score Ratings

• 90–100 — Excellent. Your email infrastructure is well-configured.
• 75–89 — Good. Minor improvements possible.
• 60–74 — Fair. Some areas need attention.
• Below 60 — Needs work. Significant configuration issues.

90-Day Trend

The trend chart shows your daily scores over the last 90 days. Click Trend to see individual component scores over time, helping you identify which factors improved or declined.

Improving Your Score

• SPF — Use -all (hard fail) and ensure all senders are included
• DKIM — Ensure all sending services have DKIM properly configured
• DMARC — Progress toward p=reject with the Enforcement Roadmap
• Blacklists — Use the Blacklist Monitor to check and request delistings
• DNS — Fix issues identified in your DNS Health Score